Rapid technological and social changes combined with evolving consumer demands are creating numerous new opportunities for the perpetrators of fraud. Consumers want products that are quicker, faster and easier to use, delivered through the platforms of their own choosing.
Accenture commissioned an online consumer fraud survey in May 2012 to gather information on customer attitudes. The survey aimed to increase understanding of how the consumer views fraud, how these views affect the way consumers behave— and how they select financial services providers.
The survey results provide important insights for banks and other financial services companies.